Internship Heineken Social Media | StartersVacatures.be
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HEINEKENInternship Heineken Social Media

Application deadline 28-04-2015
Placement type Placements
Category

Marketing

Communicatie

...
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Level
HBO & WO
Location
Amsterdam
Deadline:
28-04-2015 (For Past)
Category:

Marketing

,

Communicatie

Level:
HBO & WO
Location:
Amsterdam
Start date:
-
28-04-2015
Deadline
Past
View all Internships from HEINEKEN

Key responsibilities

1. Management & Deployment of all Global Social Media Content:
• Work with global & local teams (Communications, Activation & Design) to collect relevant content for Man of the World, Credentials & Sponsorship campaigns.
• Ensure content is social media friendly and can be adapted for local usage.
• Upload content to Brand Portal & Expion so local markets can find it quickly & easily.

2. Management & Approval of Social Media Content from Local Markets:
• Review all content being submitted to the global team for approval per our communication & social media guidelines.
• Provide feedback and work closely with local markets to raise the calibre of their content
• Share ‘best practices’ with local markets on a regular basis to scale great content and to inspire local markets.

3. Develop new Real-Time Social Media Content & Support with Ad-Hoc requests:
• Support in the development of new real-time content. Develop ‘listening’ guidelines to spot relevant cultural topics for Heineken to provide POV
• Support with the development & deployment of ‘Social Special‘ campaigns
• Provide assistance with other ad-hoc activities including Reporting & Analytics, Brand Reputation/Crisis situations, Presentations, etc.

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Organizational context

With the roll out of the new Heineken global social media strategy, all the local markets need to publish content following the new content streams, guidelines & governance model. The global digital team needs support to manage, deploy, provide quick feedback and approve of local content and global real time marketing opportunities & Social Special campaigns.
This is a great opportunity for a Marketing/Communications student or graduate who is interested in how Social Media plays an important role in the future of building a global brand.

Measures of success / KPI’s:
• Quality & Quantity of Content deployed for local market usage
• Quality & speed of approval of content coming from local markets
• Roll out of engaging & exciting new real-time content
• Improvement of the engagement rate and reach

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Your profile

• HBO/O Student in Business, Marketing or Communications, or other relevant degree
• Passion for digital & social media
• Good creative judgement
• Collaborative and personal
• Strong desire to learn
• Fluent in English language required
• Additional languages preferred

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Competencies

Leadership Competencies:
• Focuses Externally
• Thinks Globally
• Fosters Collaboration
• Engages and Inspires Others
• Develops People and Teams
• Drives to Win

Functional Competencies:
Needs to be proficient in excel, powerpoint and quickly learn how to use Content Management Systems like Expion.

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Interested?

Are you interested? Click the 'Lees meer & Aanmelden' button, and apply. 

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Working at HEINEKEN

Branche
Banking/Finance
FMCG
HR
Technology / Industry
Number of countries
178
Headquarters Holland
Zoeterwoude
Employee abroad
70000
Employee in NL
2700